Atekla - Crafting Strategy and Design for a Web Agency

Stage 1. Introduction

Atekla was the web agency I co-founded, where I played a pivotal role in shaping its overall strategy and leading the design direction. The agency specialised in web development and branding, services that allowed us to serve a range of clients in need of both digital solutions and strong brand identities.

As a co-founder and art director, I was responsible for both the creative vision and the business side of the agency. I designed the agency’s website and led a team of product designers while managing relationships with clients. Over the course of four years, I watched the agency grow from a small startup into a respected player in the industry.

Stage 2. The Challenge

When we founded Atekla, we identified a gap in the market for web agencies that combined both solid technical expertise in web development with creative branding solutions. The challenge was not just in delivering exceptional web designs, but in building a brand that resonated with clients and stood out in a highly competitive market.

We also had to find the right balance between managing multiple clients, handling internal team dynamics, and maintaining a high standard of design work. Additionally, as a new agency, we faced the common challenge of acquiring clients and establishing credibility in the industry, which required a strong business strategy and effective communication.

Stage 3. My Role & Responsibilities

As one of the co-founders, I took on a wide range of responsibilities that spanned both business strategy and creative direction. I was deeply involved in shaping the agency’s vision and ensuring that our services aligned with the needs of our target market. As the art director, I was responsible for the creative direction of all projects, including the design of the agency’s website and the branding work we did for clients.

I managed a team of product designers, guiding them through the design process while ensuring our work met both client expectations and business objectives. I also played a key role in acquiring new clients, from making initial calls and pitching projects to managing relationships and ensuring client satisfaction throughout the process. This combination of strategic and creative responsibilities was essential in helping Atekla navigate its early years and grow into a successful agency.