Muzz - Speed Dating Feature

Design for a fast-paced speed dating feature for Muzz, enhancing user engagement and fostering meaningful connections while ensuring a seamless, culturally sensitive experience.

Role

Senior UX/UI Designer

Industry

Social Media

Duration

1 month

Stage 1. Usability Audit

Conducted a comprehensive usability audit of the existing app interface to identify pain points and areas for improvement. This involved analysing user flows, navigation, and overall user experience, focusing on ease of use, accessibility, and alignment with user needs. Insights gathered were used to inform design decisions and ensure an intuitive, frictionless experience.

Stage 2. Design Strategy

Developed a design strategy focused on user-centered principles, ensuring a seamless and engaging experience. The strategy prioritised clarity, accessibility, and cultural relevance while aligning with Muzz’s brand values. Key goals included improving user engagement, enhancing interaction flow, and creating a visually appealing interface.

Stage 3. Prototype Development

Wire-framing: In the wire-framing stage, I created low-fidelity sketches and wireframes to map out the core structure and layout of the speed dating feature. This process focused on defining key interactions, user flows, and the overall layout to ensure a clear, intuitive user experience. Feedback from stakeholders and usability insights were incorporated to refine the structure and ensure it met both user needs and business goals.
High-Fidelity Prototyping: Once the wireframes were validated, I progressed to high-fidelity prototyping. Using Figma, I built interactive prototype that closely resembled the final product in terms of visuals and interactions. This stage allowed for testing user flows, animations, and transitions in a more realistic environment. I collaborated closely with the development team to ensure technical feasibility while preserving design integrity.
User Interface Design: For the user interface design, I focused on creating a visually engaging aesthetic that aligned with Muzz’s brand identity. This involved selecting colour schemes, typography, and iconography that resonated with the target audience. I ensured the interface was both modern and accessible, optimizing for ease of use across different devices and screen sizes. The final design emphasized clarity, simplicity, and a seamless user experience.

Stage 1. Usability Audit

Stage 2. Design Strategy

Stage 3. Prototype Development

Wire-framing: In the wire-framing stage, I created low-fidelity sketches and wireframes to map out the core structure and layout of the speed dating feature. This process focused on defining key interactions, user flows, and the overall layout to ensure a clear, intuitive user experience. Feedback from stakeholders and usability insights were incorporated to refine the structure and ensure it met both user needs and business goals.
High-Fidelity Prototyping: Once the wireframes were validated, I progressed to high-fidelity prototyping. Using Figma, I built interactive prototype that closely resembled the final product in terms of visuals and interactions. This stage allowed for testing user flows, animations, and transitions in a more realistic environment. I collaborated closely with the development team to ensure technical feasibility while preserving design integrity.
User Interface Design: For the user interface design, I focused on creating a visually engaging aesthetic that aligned with Muzz’s brand identity. This involved selecting colour schemes, typography, and iconography that resonated with the target audience. I ensured the interface was both modern and accessible, optimizing for ease of use across different devices and screen sizes. The final design emphasized clarity, simplicity, and a seamless user experience.

Stage 4. User Feedback & Refinement

After the initial prototype was developed, I conducted user testing sessions to gather feedback on usability, interactions, and overall satisfaction. Insights from real users helped identify pain points and areas for improvement. Based on this feedback, I iterated on the design, refining elements such as navigation flow, visual hierarchy, and accessibility features to enhance the user experience and ensure alignment with user needs.

a black cellphone with a white letter on it

Outcomes

The speed dating feature was successfully integrated into the Muzz app, significantly increasing user engagement and interaction. The feature received positive feedback for its intuitive design, seamless experience, and cultural sensitivity. Post-launch analytics indicated a notable rise in user activity, with participants reporting a higher rate of meaningful connections. The project helped elevate the overall user experience, contributing to Muzz’s reputation as a leading platform for Muslim dating.

As a product designer, this project taught me the importance of balancing user needs with cultural sensitivity and brand identity. It strengthened my ability to iterate based on real user feedback and refined my skills in creating seamless, engaging interactions. Additionally, I gained valuable experience in collaborating closely with cross-functional teams, ensuring that design decisions align with both technical constraints and business objectives.

Outcomes

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